Facebook & Instagram Feed Image & Video Safe Zones

Meta placements support square (1:1) and vertical (4:5) aspect ratios inside the main Feed scroll area. Unlike fullscreen stories, feed ads are accompanied by primary body text, headlines, and call to action buttons. These native text blocks can shift layouts depending on screen sizes, making safe zones vital.

Meta Feed Safe Zones Check

• Text Overlay Restriction: Keep key graphic titles and product elements in the center. Avoid placing copy close to the bottom right, as Meta will place the call to action block (e.g. "Shop Now") over the creative canvas.
• Aspect Ratio Cropping: Be aware that 4:5 video uploads are occasionally cropped to square (1:1) in secondary networks (Audience Network). Verify that all core text remains within the square safe zone center block.