Pinterest Safe Zone 2026: Idea Ads, Pin Sizes and Checker
Short answer: for a 9:16 Pinterest Idea ad at 1080×1920, Pinterest's own spec is 270 px top, 440 px bottom, 65 px left and 195 px right. That leaves a safe box of 820 × 1210 px, from (65, 270) to (885, 1480). Standard image pins are 2:3 at 1000×1500 px, and Pinterest publishes no safe zone for them; the risk there is truncated text, not interface overlap.
Check your Idea ad against Pinterest's safe zone
Drop a 9:16 video or image into the Safe Zone Checker and choose Pinterest to see Pinterest's Idea ads margins over your own frame. It runs in your browser, so the file never leaves your machine.
Pinterest Idea ads safe zone in pixels
| Edge | Pixels on 1080×1920 | Share of the frame | On a 4K master (2160×3840) |
|---|---|---|---|
| Top | 270 px | 14.1% | 540 px |
| Bottom | 440 px | 22.9% | 880 px |
| Left | 65 px | 6.0% | 130 px |
| Right | 195 px | 18.1% | 390 px |
| Safe box | 820 × 1210 px | From (65, 270) to (885, 1480) | 1640 × 2420 px |
The asymmetric right margin, 195 px against 65 px on the left, is the detail most generic templates get wrong. Centre of the frame is x 540, but centre of the safe box is x 475. A title centred on the frame is 65 px closer to the right edge than it should be.
Earlier versions of this site used 8% top, 16% bottom and 6% sides for Pinterest, and this page listed 150 px top and 180 px bottom for standard pins. None of those come from Pinterest. The values above are quoted from Pinterest's product specs.
Pinterest ad formats and sizes
| Format | Ratio and size | File and length |
|---|---|---|
| Standard image ads | 2:3 recommended, 1000×1500 px | PNG or JPEG, up to 20 MB on desktop and 32 MB in the app |
| Standard video ads | Any ratio from 1:2 to 1.91:1; 1:1, 2:3, 4:5 or 9:16 recommended | MP4, MOV or M4V, up to 2 GB, 4 seconds to 15 minutes, 6 to 15 seconds recommended |
| Max width video ads | No taller than 1:1 | Up to 2 GB, 4 seconds to 15 minutes |
| Idea ads | 9:16, 1080×1920 px recommended | Images BMP, JPEG, PNG, TIFF or WEBP; video MP4, M4V or MOV, H.264 or H.265, up to 5 minutes |
| Carousel ads | 1:1 or 2:3 | 2 to 5 images, or 2 to 10 images or videos with the sales objective |
| Collections ads | Hero and secondary creatives 1:1 or 2:3 | Up to 10 MB, at least 3 secondary creatives recommended |
Idea ads can be made on desktop or mobile with the Pin creation tool, or directly while setting up a campaign in Ads Manager. Either way the 9:16 safe zone applies to every page of the ad.
Title and text limits
- Standard image and video ads: the title takes up to 100 characters, but depending on the device only the first 40 may show in the feed. Put the product and the benefit in those 40.
- Descriptions: up to 800 characters. They do not appear when the Pin is viewed in the home feed or in search, so never rely on the description to carry the message.
- Idea ads: a title of up to 100 characters and on page text of up to 250 characters.
Because feed titles are cut short, the image itself has to say what the Pin is. That is the real reason to keep a text overlay on a standard pin large, short and inside the central part of the 1000×1500 frame, even though Pinterest does not set a margin for it.
Where to put text, logos and products
- Headlines on Idea ads: the upper part of the safe box, from y 270, left aligned or centred on x 475 rather than x 540.
- Subtitles on Idea ad videos: keep the last line above y 1480 and left of x 885.
- Logos: the top left corner of the safe box at (65, 270), or placed inside the frame on a standard pin rather than tight to the edge.
- Products: frame them in the middle third. On a 2:3 standard pin that is roughly y 500 to 1000.
Checking an Idea ad before upload
- Export a representative frame or the whole video at 1080×1920.
- Open the Safe Zone Checker with the Pinterest preset and drop the file in.
- Scrub through the video. Anything inside the red margins will be covered or cropped.
- Use the export button to save a frame with the overlay burned in, for approval rounds with a client.
The PNG templates page does not carry a Pinterest mask yet, so for editing on the timeline use the checker's exported frame as your guide layer.
Pinterest safe zone FAQ
What is the Pinterest safe zone?
For 9:16 Idea ads at 1080×1920, Pinterest specifies 270 px top, 440 px bottom, 65 px left and 195 px right. There is no published safe zone for standard 2:3 pins.
What is the best size for a Pinterest pin in 2026?
1000×1500 px at 2:3 for standard image pins. Standard video ads accept any ratio from 1:2 to 1.91:1, with 1:1, 2:3, 4:5 or 9:16 recommended, and Idea ads are 9:16 at 1080×1920.
How long can a Pinterest video ad be?
Standard video ads run from 4 seconds to 15 minutes, and Pinterest recommends 6 to 15 seconds. Videos inside Idea ads can be up to 5 minutes.
How many characters of a Pin title are visible?
The title can be 100 characters, but only about the first 40 may show in feeds depending on the device.
Why is the right margin bigger than the left on Pinterest?
Pinterest's spec simply reserves 195 px on the right and 65 px on the left. Treat the right edge as off limits for text and logos.
Can I reuse a TikTok or Reels video as a Pinterest Idea ad?
Yes, the frame is the same 9:16, but the boxes differ. Pinterest's runs from x 65 to 885 and y 270 to 1480, TikTok's from x 120 to 960 and y 240 to 1260. A TikTok layout that uses the strip right of x 885 or the band above y 270 falls outside Pinterest's box.
Related guides and tools
- Social media video aspect ratios: every platform's sizes and one box that clears all vertical templates.
- Instagram Reels safe zone template
- TikTok safe zone 2026
- Social and IAB specs matrix
Source, checked 27, 28 and 30 September 2026: Pinterest product specs, Pinterest Business Help Center.