Snapchat Video Safe Zone Margins & UI Danger Areas

Snapchat vertical video creatives are highly interactive, often featuring a swipe up action that loads a web browser attachment. To maintain high click through rates (CTR) and conversion rates, creative designs must leave clear margins at the bottom of the screen.

Snapchat Ad Overlay Layout

For Snap Ads (1080×1920 vertical canvas), leave these buffer zones empty of graphic callouts:

• Top Margin (0px to 150px): Snapchat displays the brand logo and campaign name tag on the top left. Keep this area clear.
• Bottom Margin (1620px to 1920px): The bottom 300 pixels are blocked by the default arrow icon and "Swipe Up" or "Install Now" overlay tags. Do not place critical text here.